This project functions as a comprehensive visual audit of Ralph Lauren's brand heritage, designed to identify the storytelling codes that have sustained the brand's global relevance. By unifying archival campaigns from 1967 to the present, Ralph Lauren's timeless runway narratives, athletic partnerships, and Polo Sport imagery, this work creates a comprehensive collage that showcases how Ralph Lauren consistently communicates its core values—Americana, luxury, sport, and an aspirational lifestyle—across different markets and generations.

Ralph Lauren: Archiving the American Dream acts as a marketing insight tool, abstracting recurring narrative structures, emotional drivers, character archetypes, and visual signatures that shape consumer perception of the Ralph Lauren brand. By comparing imagery across decades, the project highlights how continuity and evolution operate in tandem—how the brand refreshes its message while preserving iconic equity elements such as heritage craftsmanship, modern American style, and the power of personal aspiration.

Ultimately, this mixed media collage operates as a strategic framework for future brand storytelling. Offering viewers visual cues that resonate universally, which narratives reinforce brand desirability, and how integrated marketing can continue to build a cohesive Ralph Lauren universe. This research directly informs my approach to campaign thinking, cross-platform storytelling, and consumer-facing brand.