SYDNEY ANMUTH
Education
University of Michigan
Bachelor of Fine Arts (BFA), Penny W. Stamps School of Art & Design
Minor in Entrepreneurship, Ross School of Business
GPA: 3.7
Ann Arbor, MI
Graduation: May 2027
Retail Marketing Experience
Ralph Lauren | Southampton, NY | Brand Ambassador/Professional Seasonal Sales Associate Summer 2025
● Averaged $25,000+ in gross weekly sales, with multiple $10,000+ gross single-day performances.
● Consistently led the floor across Purple Label, RRL, Women’s, and Home.
● Managed new shipment logs and BOH inventory reports to support timely replenishment of high-performing styles.
● Collaborated with visual merchandising and creative teams on store updates to support global campaign themes.
● Supported client events and pop-up activations and developed engaging brand experiences.
● Managed product selections and inventory across multiple departments using CRM tools and inter-store transfers.
● Served as a brand ambassador, engaging customers and communicating the brand’s core values and lifestyle messaging.
Ralph Lauren | Southampton, NY | Professional Seasonal Sales Associate Summer 2024
● Built and maintained client relationships and promoted Ralph Lauren lifestyle products.
● Exceeded sales goals through product knowledge and excellent customer service.
● Managed tagging, organizing, and stocking of new merchandise for seasonal releases.
Michigan Ross Retail Club | Ann Arbor, MI | Lead Content Creator September 2023 – Present
● Lead creative direction for digital marketing campaigns across social media.
● Identify emerging fashion trends to inform content strategy.
● Design marketing materials for cross-campus events.
Grey Stone Design Home Staging | Greenwich, CT | Design Intern Summer 2023
● Designed residential properties for market appeal using CAD software.
● Collaborated with real estate professionals and used MLS to inform design and staging decisions.
● Coordinated deliveries and assisted project managers in full staging execution.
Art & Design Projects
Ralph Lauren: Archiving the American Dream | Stamps School of Art & Design | Branding & Culture Project Fall 2025
● Produced a 30x40" mixed-media collage and digital campaign reinterpreting Ralph Lauren’s global archival visuals.
● Analyzed “timeless Americana” brand positioning to reveal how nostalgia and storytelling influence global perception.
● Investigated the Lo-Lifes as a case study in consumer-led brand evolution and inclusive marketing.
● Applied insights from archival research and retail observations to inform global brand strategy, shaping campaign direction and enhancing consumer engagement.
University of Michigan Ross School of Business, Museum of Art | The Business of Art | Art Tank Acquisition Pitch Finalist Fall 2025
● Collaborated on a high-profile project between UMMA and the Ross School of Business focused on the business of art.
● Managed a $60,000 budget to identify contemporary artwork aligned with UMMA’s mission.
● Built a strategic case for Sandow Birk’s The Detroit Sit-Down Strike for its relevance and mission.
● Developed a full acquisition strategy, including market research, pricing, artist evaluation, and curatorial fi t.
● Delivered a live pitch to museum leadership, highlighting strategic storytelling and research-driven decision-making.
Bearing Dreams | Stamps School of Art & Design | Experiential Swing Installation Spring 2025
● Designed a 9-foot experiential swing installation inspired by Ralph Lauren’s Teddy Bear iconography.
● Applied experiential marketing principles to show how physical experiences strengthen emotional connection to a brand.
● Turned key Ralph Lauren design elements like symmetry, heritage, and timelessness into engaging space designs.
● Developed piece for potential use in retail windows, pop-ups, or interactive campaigns targeting Gen Z luxury consumers.
● Developed strategies to expand the brand through visuals, events, and immersive experiences.
Skills & Interests
Brand & Marketing: Brand strategy, consumer behavior insight, retail storytelling, campaign activation, cross-platform communication, research, brand narrative development, high-end styling, audience targeting, social media & digital marketing
Creative & Technical Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, Blender, Avature ATS, TrueView, Microsoft Office, Drawing, 2D, 3D, 4D (animation), Slack, TikTok, Instagram
Professional & Interpersonal: Client engagement, global clientele, problem-solving, decision making, visual merchandising, product knowledge training, BOH operations, presentation & pitching, cross-functional teamwork, organizational skills
Interests: Art, technology, fashion, travel, reading, theater, sports